Commercialization of Technology

8. COMMERCIALIZATION
OF TECHNOLOGY

How does a company commercialize technology?

This course is the capstone of the program and builds on earlier courses. It is delivered partly online and partly on campus at the Capstone Conference. Topics covered include competitive analysis, business strategy and execution, market research, performance metrics, developing a complete business plan, planning for growth, and exit strategies. As part of this course, students will engage in lectures, discussions, and group work on campus and will compete in a business simulation to gain practical experience.

SKILLS GAINED FROM COURSE:

Gain an understanding of how the different aspects of the business have to work together

Use market research to make strategic decisions

Learn how to integrate supply chain decisions for business success

Create and employ business metrics to measure effectiveness and success

Design new products and innovate as the market develops

Create and modify marketing plans for competitive advantage

Create and analyze financial estimates and plans for a business

COURSE PROFESOR

DANIEL BUTLER

Technology Commercialization / Nationality: United States

Academic: Teaches at Auburn, Taught at Zagreb School of Economics and Management
Corporate: Training/Consultant for Michelin, Norwegian Cruise Lines, Hilton Hotels

BIOGRAPHY