Marketing Strategy

2. MARKETING
STRATEGY

What is marketing, and how can marketing help entrepreneurs and established companies achieve sustainable competitive advantage?

This course provides an understanding of the latest concepts in marketing strategy and planning. The course will share with participants multiple innovative tools and models to help better understand decision making for products, distribution, pricing, and promotion. Participants will learn how to use these powerful tools in practical ways to create greater customer value and competitive advantage. You will come out of this course ready to contribute meaningfully to the marketing strategy development of any company.

SKILLS GAINED FROM COURSE:

Applying principles of segmentation to marketing case scenarios

Applying strategies for targeting to marketing projects

Analyzing and improving advertisements, ad campaigns and proposals

Conducting market research

Devising and evaluating marketing plans

Increasing sales techniques effectiveness

Suggesting alternative pricing tools and techniques

COURSE PROFESSOR

WILLEM BURGERS

Marketing Strategy / Nationality: Netherlands
Academic: Taught for CEIBS, HKUST, Columbia, Shanghai JiaoTong
Corporate: Training/Consultant for Alibaba, NetEase, Philips, Lenovo, G.E.

BIOGRAPHY